Reach local families when they plan what to cook.
Families keep their recipes and shopping lists in Roots & Pantry. When a recipe needs something you make or sell, your deal appears right beside it.
Sign in with your email, add your details, and we'll check your listing by hand. Questions? Contact us.
Who can join
Independent food and drink businesses: farms, bakers, butchers, cheese makers, growers, makers, market stalls, farm shops and local independent shops. No supermarkets or big brands.
Sell online?
Give families a code to use on your own website. You keep the customer and the sale.
Market stall?
Families show the deal on their phone at your stall. It works without signal.
Local shop?
Offer a deal across several products, like 10% off all local cheeses.
What you get
- A free listing in our public directory, with your story, where to find you and a map.
- Your deal beside matching recipes and shopping lists, for families near you.
- A simple dashboard with monthly views, taps and "I used this" counts by town.
- A promote kit: a printable poster and postcard with your QR code, plus a ready-made Facebook post.
- No contract, no commission, and no website needed.
The few rules
- Food and drink only.
- Deals are at least 10% off or a free item, and run for at least 30 days.
- Codes must work, and offers must be honest.
- No health claims.
- Alcohol deals are only shown to adults.
Selling non-food items? Talk to us about sponsored spots.
Where we are
We're starting in Shropshire. A public directory of local producers opens here soon, so families can browse by county.
- Shropshire: Signing up now
- Staffordshire: Coming soon
- Cheshire: Coming soon
- Herefordshire: Coming soon
- Worcestershire: Coming soon
- Powys: Coming soon
Anywhere in the UK can join. If your county isn't listed yet, you can still sign up.
Know a great local producer?
Tell us who they are and we'll get in touch with them.
Our promises to you
- Free basic listing, forever. Any paid extras later will be optional and clearly labelled.
- Local first. Deals are shown to families near you.
- Fair and honest. We never sell family data, and you see totals only.
- A real person. Questions go straight to us at hello@rootsandpantry.co.uk.
Join the first wave
We're building the Shropshire directory now, ready for families when sign-up opens. It takes about five minutes.
Pay it forward: a £5 thank-you
Roots & Pantry is free and run on goodwill. If it sends customers your way and you feel it's earned it, you can leave a one-off £5 thank-you.
- Entirely voluntary. Your listing stays exactly the same whether you tip or not.
- No invoices, no reminders. Tip whenever you think it's deserved.
- It keeps the lights on: hosting, and time spent signing up more local families.
Secure payment by card, Apple Pay or Google Pay through Revolut.
